Bouldering gym, shop and bar. High quality climbing with different areas/activities for the best workout for climbing. Bar with home made cold and healthy food (sandwiches, salads, juices etc), vegan options. Alcoholic beverages, TV screens showing competitions and BBQ is also going to be a big part. Good atmosphere, customers able to hang out everywhere in the gym. Competitions will be held. Target audience is 15-55 years old with a high focus on 18-35. Target both men and women equally though the image of the brand is more masculine. The most important interest is the interest in climbing. High focus on both locals and tourists.
